Artificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand’s competitive edge, increase efficiency, and create new growth opportunities. Don’t get left behind. Lean into to potential […]
Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica answer that question. These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater […]
On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica trek through the dos and don’ts of brands that do good. From give-back programs to sustainability pledges, authenticity is the key to unlocking messaging that resonates. It is possible to make a difference while making a profit. We are responsible for ensuring our businesses […]
On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica visit successful government-funded marketing campaigns across the U.S. States have carefully branded themselves for decades to drive tourism and economic development. In the wake of the pandemic, special grants and funding have given communities the ability to leverage dynamic marketing strategies like never before. […]
On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica enter the ultimate battle of the brands – The Super Bowl. Marketing campaigns have the power to excite an audience or leave them utterly confused. We break down the key factors in predicting the marketing winners and losers. Reference Links:
On this episode of Brand2Brand: The Marketing Show, Thomas Stirling and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated. Reference Links
In this episode of Brand2Brand, Thomas and Veronica take a stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered during season two.
In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them. Reference […]
In this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for […]
In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private labeling. Reference Links:
