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Category: Podcast

Season Three Highlight Reel

And that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your […]

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Liberty Mutual vs. Pepsi: Marketing In-House or Agency

In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to […]

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GEICO vs. Progressive: How Marketing Made Insurance Fun

In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, […]

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Polaroid vs. Converse: Selling With Nostalgia

Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.  […]

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L.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern Audiences

This episode unpacks how these iconic outdoor brands, L.L. Bean and Stanley, have reinvented themselves for new generations, blending tradition with trendy campaigns and digital-era fame. Perfect for marketers and brand enthusiasts, it’s full of insights on evolving classic brands in today’s fast-paced market.  Reference Links

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Fortnite vs. PRIME: Building Brand Loyalty with the Youths

Silly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul’s PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.  […]

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Yeti vs. Red Bull: Marketing a Lifestyle

Join us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with […]

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Picture of Thomas and Veronica with text "Leverage AI in any Business"

LIVE EPISODE: How to Leverage AI in Any Business

Incoming: Recorded live episode! Join Thomas, Veronica, and our tipsy audience for a conversation about the power AI has in optimizing how we operate. By automating and streamlining mundane tasks, you can empower your team to reserve their valuable time for more strategic initiatives. AI is here to stay. Claim your place in crafting the […]

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Tabasco vs. Truff: Branding that Burns So Good

Don’t let your brand fizzle out. Your audience expects branding that packs a punch and who better to learn from than hot sauce brands themselves? Turn up the heat and tune into this spicy episode to uncover the lessons we can learn from the rise of the hot sauce market. Reference Links

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Liquid Death vs. LaCroix: How Marketing Made Water Cool

Do most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible – and it was just dumb enough to work.  Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for […]

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