Join us for a Brand2Brand Happy Hour with special guest Barb Reilly! As President of The Ad Club in Boston and a seasoned Fractional CMO, Barb has guided brands like JetBlue and PopCorners/PepsiCo to find their strategic sweet spot. In this episode, she reveals why the Fractional CMO is changing the game for brands, offering […]
And that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your […]
In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to […]
In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, […]
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Big brands have done it again. This year’s holiday marketing campaigns are truly special. These ads bring comfort in uncertain times and share the holiday spirit while driving end-of-year sales. Take a look at our six favorite ads this season and learn how the Stirling Brandworks team can help you make 2024 your brand’s best […]
As the seasons change, so do consumer dynamics. This creates a golden opportunity for businesses to market to their target audiences differently. Below, we explore how the holidays impact retail sales trends and discover top strategies to help you stand out. The Power of Seasonal Sales It’s not just the weather that transforms during the […]
