Artificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand’s competitive edge, increase efficiency, and create new growth opportunities. Don’t get left behind. Lean into to potential […]
Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica answer that question. These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater […]
On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica trek through the dos and don’ts of brands that do good. From give-back programs to sustainability pledges, authenticity is the key to unlocking messaging that resonates. It is possible to make a difference while making a profit. We are responsible for ensuring our businesses […]
On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica visit successful government-funded marketing campaigns across the U.S. States have carefully branded themselves for decades to drive tourism and economic development. In the wake of the pandemic, special grants and funding have given communities the ability to leverage dynamic marketing strategies like never before. […]
How can ChatGPT revolutionize blog writing? As marketers and business leaders, tools like ChatGPT can astronomically shift our team’s productivity. ChatGPT is an AI chatbot developed to mimic and produce dialogue conversationally. It instantly produces content and responses based on the prompts you provide. To share a glimpse of how to leverage the increasingly popular […]
For a younger and increasingly influential generation of consumers, a brand’s authenticity matters.
